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launched Bad Boy, the new masculine fragrance from Carolina Herrera. It is now available in Europe, Americas and Middle East travel retail, before rolling out to Asia Pacific travel retail this September.
Carolina Herrera’s new masculine fragrance was created by Quentin Bisch and Louise Turner. According to the brand, it is an aromatic oriental scent that “celebrates a new masculinity”.
Bad Boy offers spicy top notes of bergamot and pepper, woody heart notes of sage and cedar wood, balanced by gourmand base notes of tonka bean and cocoa.
The Bad Boy bottle is a lightning-shaped flacon in midnight blue, that takes key design elements from the Good Girl stiletto bottle. According to the brand, its dynamic design is “an allegory of unpredictable and captivating Bad Boy personality”.
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